COS Campaign: For its fall 2026 collection, COS goes monochromatic, tailored and understated. The collection campaign, launched Tuesday, was shot by photographer Mark Kean in New York City and styled by Jane How. Noor Khan, Jacqui Hooper, Alaina Rae and Awar Odhiang in the COS fall 2026 campaign. COS (which stands for Collection of Style) is the London-based, higher-priced sister brand to Sweden’s H&M. COS is growing its store fleet through openings, store updates or relocations with a particular focus on expanding in the U.S. and Mexico.