On Tuesday, Gap unveils its “Denim on your own” fall 2026 campaign, starring musician Malcolm Todd and actress Inde Navarrette. “We’ve been tracking both their careers,” said Mark Breitbard, president and chief executive officer of the Gap brand, in an interview with WWD. “But there’s generally three brand campaigns a year.” We asked him to reinterpret the song through his own perspective,” said Fabiola Torres, chief marketing officer of Gap brand. “We are loving denim dressing still,” Breitbard said, adding that the 2026 fall collection includes denim shirts, denim jackets, denim skirts and denim jeans, in updated silhouettes with utility details, new shades, new neutrals and refreshed washes.