The Pacific island microstate is the world’s third-smallest country by area, ahead of the Vatican and Monaco, and, by population, ahead of the Vatican and Tuvalu. The island’s diminutive size and remote location have historically made it difficult for the country to make any kind of soft-power splash. Nauru had a go during the 1970s and 1980s, when deposits of phosphate-rich calcified guano made it possibly the world’s wealthiest country per capita. Naoero has not been the only country in recent years to have furnished work for cartographers by making a decision of this kind. Mostly, however, national name changes have been undertaken for the same reason as any corporate rebrand: to signal that the enterprise is under new management.