Coyote vs. Acme has had a wild journey before getting its day in theaters. As noted up top, Coyote vs. Acme‘s storied back-and-forth made folks unsure if they’d ever get to see the film. Naturally, Coyote vs. Acme‘s promotional run included a couple of meta jabs thrown into the trailer and social media posts about it being the movie that “Acme” doesn’t want folks to see. Cena went on to compare his experience working on Coyote vs. Acme to an entity using an enormous amount of resources to bring out a musician to play for them. Coyote vs. Acme hits theaters on August 28.