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Coders are driving GPU laptop demand—and EMIs are footing the bill: Acer India exec
['Anuj Bhatia', 'Anuj Bhatia Is An Assistant Editor At Indianexpress.Com With A Career Spanning Over A Decade. Active In The Domain Since', 'He Has Established Himself As A Distinct Voice In Tech Journalism', 'Specializing In Long-Form Narratives That Bridge The Gap Between Complex Innovation', 'Consumer Lifestyle. Experience', 'Career', 'Anuj Has Been A Key Contributor To The Indian Express Since Late Prior To His Current Tenure', 'He Served As A Senior Tech Writer At My Mobile Magazine', 'Held A Role As A Reviewer', 'Tech Writer At Gizbot. His Professional Trajectory Reflects A Rigorous Commitment To Technology Reporting']
The Indian Express
A new segment is rapidly emerging in India’s premium PC market: coders and developers working in software development, and PC brands are vying for their attention.
While the entry-level segment cannot be ignored, as it drives volumes, the premium segment delivers greater value and, therefore, higher profits for brands.
Much like the smartphone market, the PC segment is also seeing a similar shift towards premium devices.
Cashbacks and EMI offers are also driving PC sales, especially in the premium segment, where 50 per cent of purchases are made through EMIs.
The PC market has undergone a dramatic transformation in recent years, with competition no longer limited to traditional PC makers; chipmakers are also vying for a bigger share of the market.