Apple is reportedly considering an Apple Watch with a round display, among a number of radical new design ideas as it explores shaking up the smartwatch scene. In the decade-plus history of Apple’s primary wearable, the Apple Watch design has remained largely unchanged. In the case of the Apple Watch Ultra, it got a little more rugged too. Samsung has gone from a round watch to a squarer circle (a squircle, if you will), while Google’s Pixel Watch series has remained round throughout. A circular Apple Watch could feel a little bit out of place and I genuinely can’t see Apple deviating from its existing form factor.