When a venture firm in San Francisco decides which fintech to back, a number from a research report is often sitting in the room. This is fintech market research in America at work, quietly steering capital and strategy across the country. The benefits of good market researchUsed well, fintech market research brings discipline to decisions that would otherwise rest on hunches. The risks in fintech market research in AmericaThe risks come from overtrusting the numbers. Fintech market research will keep shaping where money goes in the United States.