Priced at $48 for a 24-pack, the brand’s water is artesian, sourced from the Edwards Aquifer in Texas. Then there’s oHy, a Michigan-based, sparkling hydrogen water brand that debuted in 2025 and sells $18 12-packs coming in six fruity flavors. and that’s microplastics and functional water,” said Nat Campbell, entrepreneur and former CEO of U.K.-based sustainable water company, Belu. According to NielsenIQ, bottled water sales reached $19.7 billion in the U.S. in 2025. In terms of distribution for WaterOuai, Thaggard is focused specifically on college campuses and hospitality partners like hotels and aviation companies.