Shaq pushed Reebok to invest heavily in Angel Reese after predicting women’s basketball would explode before others saw it coming. Shaquille O’Neal saw women’s basketball becoming a bigger business before it became an obvious corporate play. Salter said O’Neal arrived with an unusual demand after identifying Angel Reese as a potential difference-maker. O’Neal, Reebok Basketball’s president, did not receive the enormous marketing fund he initially sought. I’m talking to Shaquille, the president of Reebok,’” O’Neal said of Salter’s response.