HX Expeditions has announced that the Americas has become the company’s largest source market worldwide, marking a milestone in the region’s continued growth. “Becoming our largest source market reflects the strength of our travel advisor partnerships and the growing demand across the Americas,” said Steve Smotrys, managing director and SVP Commercial, Americas. The company said in a press release that from 2024 to the first half of 2026, the Americas grew from HX’s third-largest source market to its largest. To help newly registered advisors build confidence in selling HX voyages, the company has launched an automated Travel Advisor Welcome Program. The new team provides specialized support for travel advisors and tour operators.