RETAIL SOLUTIONS UK NEWSServe First’s Justis Saayman on AI and smarter retail operationsHere we speak with Justis Saayman of TRB partner Serve First about building confident teams, turning real-time customer insight into operational action, and why AI should help people do their best work. At Serve First, we have also built internal systems using AI agents to support the team. It helps teams understand what they should do next, based on the retailer’s own standard operating procedures, customer promises and internal ways of working. Over the next few years, I think AI will help retailers become more responsive, more connected and more confident in the way they serve customers. It is better experiences, stronger outcomes and teams who are better supported to deliver the promise their brand has made.