Drake‘s stream on Kick this weekend gave fans a little bit of everything. Money giveaways, flirting, subliminal rap shots, and one very unexpected “wife” announcement—just to name a few. Drake’s Stream Addresses Rap Beef RumorsHowever, Drake’s stream wasn’t all giveaways and flirting. Drake’s stream fits into a pattern he’s been building for a while now, mixing music, internet culture, and massive giveaways in a way that keeps him constantly part of the conversation online. It’s a strategy he’s been vocal about before, once rapping that his “youngins” were richer than most rappers because “they all stream.”