A new route from Kaliningrad workshops to professional buyersKaliningrad’s creative businesses have been offered a new opportunity to reach buyers beyond the region. For small creative companies, that distinction matters. The stated themes include finding new markets, exporting creative products and developing international collaborations. It gives Kaliningrad businesses a chance to compare their products with brands from other regions and to understand what buyers expect from a professional supplier. A practical next step for the regional creative sectorThe Yekaterinburg invitation is a constructive example of how regional business support can connect creative production with wider markets.