He said he would take Twitter’s ad revenue from $4.5 billion in 2021 to $12 billion in 2027 (and then also many more billions in subscription revenue). The company tries to claim that this decrease in ad revenue is because they “transitioned to a new advertising platform which impacted ad sales for a short period of time.” Elon has wiped out two-thirds of Twitter’s ad business over the exact period in which he promised investors he’d nearly triple it. You can talk all you want about his rockets and robots, he’s not magically going to grow ad revenue 700% in the next 18 months. Filed Under: advertising revenue, elon musk, revenueCompanies: spacex, twitter, x, xai