Texas Tech Red Raiders head coach Joey McGuire reveals he and the program are accepting the villain role for the 2026-27 season. The Texas Tech Red Raiders have been spending big time money the past few years, utilizing NIL and the transfer portal to put together the most competitive roster possible. Instead, McGuire is fully embracing a villain role for his Red Raiders ahead of the 2026-27 season, according to Brett McMurphy of On3 Sports. Regardless, it was the first time since the 2008-09 season the Red Raiders finished with double-digit wins. Another strong year may be what finally puts Texas Tech on the map of relevancy.