Spotify is terrifying much of the podcast industry with a tiny little widget. Spotify cast the move as streamlining a feature that already exists, the 15-second skip button, which users in practice often use to bypass ads. Still, the move could reshape the podcast industry, which is already reckoning with a migration to YouTube. “Very cool of @Spotify to try and destroy the podcast industry. Spotify also gave itself some room to back off the changes, reiterating that the skip button is in an early testing phase as it continues soliciting feedback from podcast companies, publishers, users, and advertisers.