Kinetra sells T-shirts with Paralympic athletes modeling them on the website. Kinetra’s social media showcases Paralympic athletes in action, most recently at USATF Nationals in New York this July, with photos and videos taken by Malooly. Malooly’s work and social media posts aim to provide representation to athletes with stories that often go untold. Medrano said Kinetra’s social media provides a channel for Paralympians and their achievements to be recognized, often lacking thorough regular media coverage. “As somebody that, for a majority of his life, was misunderstood to the point it became so normal … I didn’t understand that I was misunderstood,” Medrano said.