AI Is an Investment, Not Just a SubscriptionOwning AI can seem like a straightforward process – just sign up to a monthly plan and let the AI software do its job. Employee Training and Change ManagementHowever, preparing people – rather than technology – is one of the most significant hidden costs of AI adoption. Some of the typical marketing tools that would be employed by a marketing department include:An AI writing assistantAI-generated images.Artificial Intelligence-generated images. Beyond software subscriptions, businesses should consider employee training, workflow integration, data preparation, security, compliance, and ongoing subscription costs when implementing AI. How can businesses reduce AI implementation costs?