Oriental Land Co. (OLC) revealed further details of its plan to operate a Disney-branded cruise ship for the Japanese market. According to documents released during the company’s recent earnings call, the new cruise operation is part of a series of initiatives aimed at enhancing corporate value and shareholder returns. Referring to the cruise business as Disney Cruise Line Japan, the company confirmed that the 2,500-passenger ship will be launched in late 2028 and will fly the Japanese flag. According to OLC, the 140,000-ton ship is being built at a cost of approximately $1.85 billion (290 billion yen), with a $255 million (40 billion yen) contingency fund in place. The cruise industry is highly profitable, OLC added, and not subject to land constraints, taking advantage of a business model less susceptible to weather conditions.