That is the quiet power of fintech market research, the work of measuring and predicting an industry that is still rewriting itself. What fintech market research actually measuresMarket research in fintech tries to answer a few basic questions with data. Who uses fintech market research and whyThe audience is wider than it looks. Key fintech market figures todayThe table gathers the most cited current estimates in one place, with their sources. What it means for businessesFor a business, fintech market research is a tool, not an oracle.