The B2B software world has spent a decade arguing HubSpot versus Salesforce as if it were a question with a universal answer. This is why the perennial guides to HubSpot and Salesforce integration increasingly read less like technical manuals and more like governance documents. “The platform question is the third question, and companies keep asking it first,” says Joe Levy, Strativera’s Co-Founder and President. Skip them, and the migration becomes an expensive way to discover that your problem was never the software. HubSpot and Salesforce will keep competing, and the market is better for it.