The color cosmetics brand, founded by Laney Crowell, is expanding into a new category with the launch of its SuperSuede Baked Eyeshadow. “We’re always in lockstep with our community, and they’ve been asking for eye shadow.” “I also think that eye shadow, our the uncomplicated eye, speaks to how Saie has always been on the forefront of makeup innovation, and speaks to the fact that we’re able to create these formulas that are so nourishing for your skin. Saie declined to comment on sales forecasts for the eye shadow, but described it as their biggest launch to date. As for what comes next, Crowell said to keep an eye out for a few more business moves before the year is up.