Erin Parsons is turning her sprawling collection of rare and vintage beauty products into an online makeup museum. For consumers; makeup artists; beauty lovers — it could be a resource for brands, even.” The MUA is a nonprofit organization, and it offers the largest public-facing archive of beauty products in existence. It follows other makeup museum efforts, like the one celebrity makeup artist Rachel Goodwin, alongside Caitlin Collins and Doreen Bloch, opened in New York in 2020 on Gansevoort Street for six months. However there isn’t a permanent, physical makeup museum, and it is Parsons’ ultimate goal to introduce one in New York.