Jo Dancey, global brand president, Jo Malone London, said: “Gaming is a major cultural space for younger generations — a place to connect, create and discover. A look at the Fortnite game for Jo Malone London. Jo Malone London has created a game with Fortnite to launch its latest fragrance. Jo Malone London has always had a playful spirit, and we will continue to explore interactive and unexpected forms of discovery on the channels and platforms where our customers are.” Jo Malone London said the new juice builds on the brand’s selection of “sea salt-fresh scents.”