A customer enjoys a burrito from a food truck in Oakland, Calif. San Francisco Chronicle via Getty ImagesIt started with a complaint on X about the cost of a $20 burrito. “One of our TPUSA college students gave me his take on affordability: ‘A burrito shouldn’t cost $20.’ Conservative media and the cost-of-living crisis Thiessen was quick to downplay the student’s complaint, replying to Kolvet: “Cry me a river. “Now it’s almost all of conservative media.” The conservative media ecosystem is actually navigating two distinct trends at the moment: Public infighting among its leading personalities, over flashpoints like $20 burritos, as well as signs of audience contraction.