Computers, smartphones, automation and now artificial intelligence all arrived with essentially the same promise: “We’ll give you your time back.” The truth is, we don’t have a time problem nearly as often as we have a priority problem. Since none of us can add another hour to the day, the answer isn’t wishing for more time. The question isn’t whether we’re busy. Michael Norton is an author, a personal and professional coach, consultant, trainer, encourager, and motivator of individuals and businesses, working with organizations and associations across multiple industries.