Travis Japan has been named the J.League 2026/27 Season Special Ambassadors, J.League announced August 3, in a newly created role meant to help promote Japan's professional football league throughout the coming season. J.League said Travis Japan was selected "in recognition of their passion for the J.League and their own success on the global stage," as the league works to build its international profile. "We are truly honoured to be appointed as the J.League 2026/27 Season Special Ambassadors," the group said, adding that it hopes to share the league's appeal with a wider audience. Travis Japan's song "On My Road" has been chosen as the official song for the 2026/27 J.League season and will air in league television commercials, on DAZN's J.League broadcasts, and across football and news programs in Japan throughout the year. Travis Japan, managed by Starto Entertainment, made their worldwide digital debut in 2022 with "JUST DANCE!"