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Ford Names Its Cheaper Electric Pickup the Fathom, Pricing It Below $30,000
['Lynn Walford']
auto connected car news
Every Ford Fathom will be BlueCruise Capable for hands-free highway driving.
The truck will offer bidirectional power capability, allowing it to send electricity back to a home or to another electric vehicle rather than only receiving a charge.
Upstart automaker Slate has already announced pricing for its own stripped-down electric pickup at roughly $3,500 less than the Fathom’s starting price, setting up a direct comparison between the two trucks once both reach production.
The Fathom becomes Ford’s second all-electric pickup after the F-150 Lightning, and its arrival extends the automaker’s electric lineup beyond the Mustang Mach-E crossover.
Ford has said lessons learned from both of those earlier programs, including a mismatch between projected and actual customer demand, informed the more cost-disciplined approach behind the Universal Electric Vehicle platform and the Fathom itself.