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BMW Killed the X4. Here Is Why That Was Maybe A Mistake
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BMW BLOG
What is coming, sometime this fall, is the iX4, an all-electric coupe SUV built on the Neue Klasse platform in Debrecen, Hungary.
This was never a car BMW had to discount its way into volume because it found buyers on its own terms, in a segment BMW itself invented back in 2014.
If BMW’s own reasoning is that shoppers can’t tell the difference, I’d argue BMW is underestimating the audience that made the X4 M40i and X4 M genuinely worth keeping around.
The X4 M40i paired the B58 straight-six with a chassis tuned more aggressively than the X3’s, and reviewers consistently singled out the X4 M and X4 M Competition for delivering genuine driver engagement in a segment that’s mostly about cupholders and cargo volume.
U.S. reviewers described the X4 M as a hoot to drive, entertaining the driver consistently rather than just on paper.