Here is a challenge: skip the familiar logo and trust the little pizza place with the crowded parking lot. California gives pizza lovers plenty of reasons to ignore the giant chains. Tony’s Pizza Napoletana, San FranciscoChoice matters when a group cannot agree on one pizza style, and Tony’s Pizza Napoletana solves that problem better than most places. What sets Little Coyote apart from chain pizza is the sense of local rhythm in the room. Compared with chain pizza, the appeal here rests in sharp execution and a strong point of view rather than broad convenience.