None
CA
Home-buying reform must focus on experience, not just technology
['Legal Futures']
Legal Futures
It openly acknowledges what buyers, sellers and property professionals have known for years: the current process is too slow, too fragmented and too uncertain.
For many years, conversations about improving the home-moving process have centred on technology, but digital transformation should be viewed as the enabler rather than the objective.
Buyers and sellers don’t judge their experience by the number of digital platforms they use or the technology operating behind the scenes.
Reducing waiting times is important, but eliminating unnecessary waiting altogether would represent a far greater improvement to the customer experience.
If the industry can remain focused on improving the experience rather than simply introducing more technology, these reforms have the potential to deliver lasting change for consumers and property professionals alike.