As a result, some fairly famous flops were introduced during the '70s. Yet like perhaps the most famous automotive failure of all time — the Ford Edsel — some of those 1970s failures are finding a second life on the collectors' market. But the same kind of features are what attract today's collectors, albeit with some help from its rarity. Anyway, the same kind of thing happened to '70s cars like the BMW 2002 Turbo, Bricklin SV-1, Citroën' SM, and Plymouth Superbird. They were ignored in droves by new-car shoppers of the "Me" decade, but they've found a second life in the 21st century on the collectibles market.