Sega is auctioning off the custom Dark Rider motorcycle used to promote Shadow the Hedgehog, with all proceeds from the sale going to a meaningful charity. The motorcycle was commissioned by Sega as part of the 2024 Fearless: Year of Shadow campaign. It appeared at various promotional events, including Gamescom, to build excitement for the character’s role in the blockbuster Sonic the Hedgehog 3. Supporting a Worthy CauseThe proceeds from the sale will benefit the Luca Guintoli Foundation, a nonprofit organization established by French World Superbike Champion Sylvain Guintoli. Sega gifted the motorcycle to the foundation following its promotional tour.