For example, Apple discontinued the white MacBook in 2011, about a decade after making the first white (plastic) laptops. The white MacBook's "death" coincided with the July 2011 launch of significantly slimmer aluminum MacBook Air models that started at the same $999 price point as the plastic notebook. Apple launched the white MacBook in May 2006, the model that some longtime MacBook users may still remember fondly. Apple introduced the first 13-inch aluminum unibody (silver) MacBook in October 2008, following the announcement of the first-generation aluminum MacBook Air in January, when Apple marketed the Air as "the world's thinnest notebook." In October 2009, Apple gave the white MacBook a brand-new polycarbonate unibody design.