That’s the reality dynamic pricing threatens to create. ADVERTISEMENTDynamic pricing should be banned because it lets corporations quietly decide prices based on how much they believe they can extract from each person. Columns RELATED Pro/Con: Dynamic pricing can help savvy shoppers pay less From the column: "Competition is the guardrail for the consumer. However, dynamic pricing depends on who’s buying. That secrecy turns a basic principle of consumer protection on its head.