In Wednesday’s earnings call, Zuckerberg revealed how Meta views personal AI agents as the next significant opportunity for the company. Meta has already started introducing its Meta AI assistant across its platforms. If personal AI agents become the main way people engage with technology, Meta wants those agents to exist within its ecosystem, not in Apple’s or Google’s. If Meta integrates AI agents into WhatsApp like they did with Reels in Instagram, opting out may mean leaving the platform altogether. User adoption signals: Meta AI surpassed 1 billion monthly active users in early 2026.