When tobacco companies acquired their way into the food industry, they did not merely purchase brands. Understanding that lineage is now essential context for anyone watching the emerging wave of ultra-processed food litigation. The formulation scienceThe concept most cited in ultra-processed food engineering is the 'bliss point,' the precise calibration of sugar, fat and salt at which palatability peaks. What internal research may eventually showThe defining evidentiary turn in tobacco litigation was a key research document. The shared science between cookies, cereals and cigarettes is not a theory.