The renewal comes as YoPRO increases its investment in influencer marketing, with the channel continuing to deliver strong results for the brand. Always Human has led this activity across key moments in the sporting calendar, including the Sydney Marathon, the Australian Open and AFL. Australia’s influencer program has become a reference point for YoPRO globally, with the integrated approach to talent, sport and content developed by Always Human in-market now informing how the brand approaches influencer marketing in other regions. Says Adam Ireland, Managing Director, Always Human: “YoPRO is a brand that’s leaning further into influencer marketing because they can see it working, and we’re proud that Australia is leading the way in how they approach it globally. Says Xavier Gonzalez, Head of Marketing, Danone Saputo Dairy Australia, YoPRO: “Always Human has been an important extension of the YoPRO brand for many years,” said Gonzalez.