The campaign confronts how women’s health issues have historically been dismissed or misdiagnosed – did any of that resonate with your own experience over the past two years? All of us have experienced the effects this concept of “hysteria” has had upon the women’s health industry, even today. This campaign is purely an amalgamation of blood, sweat and tears from a gaggle of extremely powerful and creative women all insisting on being heard. But this project definitely heightened the personal connection, purely because of the topic of women’s health and women’s rights. You don’t have to spend time educating yourself on the history of Hysteria or women’s health.