| BY Ricki Green |he New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and exploring how the indie model is evolving. Next up is Joel Chapman, Founder and Creative Director, Bounce. Bounce is an independent creative agency established in 2018 and built for brands and marketers with a challenger mindset. I started Bounce in 2018 because I was frustrated with big, slow, conventional agencies. Clients who work with Bounce should feel like they’re a priority, not just another brief on the pile.