| BY Ricki Green |UnLtd, the advertising industry’s social impact organisation, has announced a new hiking and endurance challenge called the Big Climb, taking place in the Victorian Alps from 25 – 27 November 2026. The event follows on the footsteps of the 3 Peaks Challenge that many industry executives participated in previous years, organised by one of UnLtd’s charity partners. UnLtd has opened the Expressions of Interest for those wanting to take on the challenge. Participants will take on an unforgettable alpine challenge across three of Victoria’s most iconic peaks – Mount Bogong, Mount Feathertop and Mount Hotham – over two days of guided hiking in the Victorian High Country. Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.