| BY Ricki Green |Destination Byron has issued a call for creative, branding and marketing agencies across Australia to express interest in partnering on the development of Byron Fest 2027, a new winter festival showcasing Byron Bay’s arts, culture, food, wellness, sustainability and entrepreneurial spirit. Unlike many destination organisations, Byron Shire has no dedicated destination marketing or management budget. The organisation is seeking an agency partner to help build a festival brand rooted in Byron Shire’s true brand essence. Says a Destination Byron spokesperson: “This is an opportunity to help create something enduring for one of Australia’s most recognised destinations. The selected agency will work with Destination Byron and the festival’s event team to develop the foundational Byron Fest brand and creative platform.