| BY Ricki Green |Independent, AI-informed communications agency Adhesive has been appointed by UNSW College to support the launch of its new Applied Degrees offering, reinforcing the agency’s expertise in storytelling at the intersection of skills, education and workforce change. The appointment taps into the breadth of Adhesive’s communications offering, spanning media relations, corporate profiling, event management, influencer engagement and AI optimisation. Says Mike Maurice, MD and Founder, Adhesive: “Adhesive has spent years crafting and sharing stories about skills, employability and the changing world of work, making this partnership with UNSW College a natural fit. Adhesive’s work with UNSW College will also engage the agency’s GEO product offering, which integrates AI intelligence with strategy and storytelling, built to drive brand visibility where consumers are increasingly making decisions. Maurice adds: “We are passionate about the importance of continuously learning, always being curious and prepared for what’s next, something shared by UNSW College.