| BY Ricki Green |ING has partnered with Ogilvy to launch ‘Saving is in’, a new campaign supporting the launch of ING Savings Booster, the bank’s flagship savings account. The ING Savings Booster is the first major evolution of ING’s savings proposition since 2008. New to ING savings customers can earn up to 6.00% p.a. ING Savings Booster builds on that heritage by rewarding customers for consistently growing their savings. “Aligned to this insight, the ‘Saving is in’ campaign celebrates relatable saving behaviours and seeks to make saving as culturally relevant and irresistible as spending.”