This allows the TV to become the centre of the audio system, eliminating the need for additional hardware in many setups. Samsung continues to develop its Q-Symphony platform, Sony has introduced Direct Connect for wireless surround audio, while Google has launched a wireless audio solution for Google TV devices. As a result, dedicated wireless audio platforms are emerging as the preferred solution for consumers seeking cable-free surround sound without sacrificing performance. Sonos, long recognised for pioneering wireless multi-room audio and surround sound through its soundbars, had reportedly been developing its own streaming device capable of acting as a wireless home theatre hub. The rapid expansion of wireless TV audio technologies suggests manufacturers see significant demand for simpler home theatre solutions.