Unlike a factory, an acquisition or a research and development program, an AI investment is likely to be celebrated simply because it exists. AI investments need better success metricsEvery significant corporate investment is judged through multiple lenses. AI should therefore be viewed as a strategic investment in organizational capability, not merely an exercise in operational efficiency. Boards should therefore apply the same rigor to AI investments that they would apply to any other strategic decision. They will be those that invest with strategic clarity, measuring success not only by the productivity AI delivers today but by the capabilities, expertise and resilience it helps build for tomorrow.