Can we credit some of those ticket sales to her spider-themed red carpet looks, expertly assembled by image architect Law Roach? Zendaya and Roach are widely credited with popularizing this approach, leveraging the well-established power of clothing as a tool for communication. With The Odyssey and Spider-Man: Brand New Day, the 30-year-old actor is poised to be king of the box office this summer for playing two childish roles. The film had the best opening in US box office history, raking in $360 million its first weekend. If you still doubt this theory, the images below are sure to change your mindAll of Zendaya’s best looks from the promotional tour of Spider-Man: Brand New Day