Tools like ChatGPT offer natural back-and-forth conversations and delve into complex topics, making Alexa seem a bit limited in comparison. Perhaps this is why Amazon launched Alexa+ in 2025, with the promise of improvements across the board, adding generative AI. Although this hasn't stopped some users who've become disinterested in the platform from replacing Alexa with ChatGPT on their Amazon devices. Another issue is that while some products like the Echo Show do include a screen, many Alexa devices are purely an audio experience. Without some kind of visual component, it can also be more challenging for new users to understand exactly what their Alexa device is capable of doing.