Pool (NASDAQ:POOL – Get Free Report) and LKQ (NASDAQ:LKQ – Get Free Report) are both mid-cap consumer discretionary companies, but which is the superior investment? Get Pool alerts:Net Margins Return on Equity Return on Assets Pool 7.40% 32.74% 10.91% LKQ 3.37% 10.84% 4.64%Analyst RatingsThis is a breakdown of current recommendations for Pool and LKQ, as reported by MarketBeat. Given LKQ’s stronger consensus rating and higher possible upside, analysts plainly believe LKQ is more favorable than Pool. Pool has raised its dividend for 15 consecutive years and LKQ has raised its dividend for 3 consecutive years. It serves swimming pool remodelers and builders; specialty retailers that sell swimming pool supplies; swimming pool repair and service businesses; irrigation construction and landscape maintenance contractors; and commercial pool operators and pool contractors.