Brown Forman (NYSE:BF.A – Get Free Report) and Keurig Dr Pepper (NASDAQ:KDP – Get Free Report) are both large-cap consumer staples companies, but which is the superior business? Analyst RecommendationsThis is a summary of recent ratings and price targets for Brown Forman and Keurig Dr Pepper, as provided by MarketBeat. Get Brown Forman alerts:Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brown Forman 0 0 0 0 0.00 Keurig Dr Pepper 0 9 9 0 2.50Keurig Dr Pepper has a consensus price target of $34.00, suggesting a potential upside of 13.30%. Given Keurig Dr Pepper’s stronger consensus rating and higher probable upside, analysts plainly believe Keurig Dr Pepper is more favorable than Brown Forman. ProfitabilityNet Margins Return on Equity Return on Assets Brown Forman 18.20% 17.63% 8.78% Keurig Dr Pepper 7.10% 10.80% 4.36%Risk and VolatilityThis table compares Brown Forman and Keurig Dr Pepper’s net margins, return on equity and return on assets.